Sweethearts Cabaret: A Bold New Chapter for Adult Entertainment on Route 35

In a time when many classic GoGo bars are fading into memory and luxury lounges dominate the nightlife conversation, Sweethearts Cabaret is flipping the script. Located in South Amboy, NJ, right off the historic Route 35, Sweethearts isn’t a holdout from a bygone era—it’s the newest adult entertainment venue in the state of New Jersey, and it’s making a statement.

Launched with energy, elegance, and just the right amount of edge, Sweethearts Cabaret is breathing new life into a scene that many thought was on its last legs. Positioned at the intersection of old-school allure and modern sophistication, it offers something rare in today’s nightlife landscape: a GoGo experience that feels both nostalgic and next-level.

A Surprising Debut in a Changing Landscape

The decision to open an adult entertainment venue in 2025 — especially in Middlesex County — might seem counterintuitive to some. After all, much of New Jersey’s nightlife has been shifting away from traditional GoGo bars and toward the rising tide of “luxury nightlife”: think candle-lit lounges, rooftop DJ sets, cocktail menus longer than your résumé.

But that’s exactly what makes Sweethearts so fascinating. It’s not clinging to the past — it’s redefining it.

Located in the heart of South Amboy, just minutes from the Outerbridge Crossing and easily accessible from Staten Island, NY, Woodbridge, and Sayreville, Sweethearts Cabaret has strategically planted itself along a corridor known for its nightlife legacy. Route 35 has seen it all: the golden age of neon-signed GoGo bars, the slow creep of redevelopment, and now, the rebirth of adult entertainment with a modern twist.

What Sets Sweethearts Apart

Unlike the older GoGo spots that populated Route 35 in the ‘80s and ‘90s, Sweethearts Cabaret was built for now. The venue fuses high-end design with a raw, exciting atmosphere. Think plush VIP sections, full-stage lighting, elevated bottle service, and a sound system worthy of a nightclub in SoHo—but without losing the approachability and gritty fun that defines Jersey nightlife.

There’s no mistaking it: this isn’t your father’s strip club. From the moment you walk in, you feel like you’re in on a secret—something fresh, electric, and just a little bit dangerous in all the right ways.

Sweethearts has also made waves by being female-friendly, encouraging a wider demographic with themed nights, all-gender events, and a staff trained in hospitality as much as performance. This isn’t a shadowy corner spot — it’s a destination.

Why South Amboy?

The location is no accident. South Amboy is undergoing a subtle renaissance. With the expansion of its waterfront district, improvements to the NJ Transit train station, and new housing developments popping up around town, the city is transforming from a sleepy industrial port to a vibrant commuter community. And with Staten Island just over the bridge, Sweethearts Cabaret taps into a unique cross-section of clientele: locals looking for something bold, and NYC-area patrons craving an alternative to the overly curated club scene.

Positioning Sweethearts on Route 35 was a move of both homage and ambition. It honors the rich history of GoGo bars in the region, but also signals a clear intent to do things differently—and better.

The Return of Experience-Based Nightlife

In an era where people are craving real-world experiences again, Sweethearts is more than just a venue — it’s an experience. The live shows, intimate atmosphere, curated DJ sets, and emphasis on service create an immersive night out, not just a stop on the way to somewhere else.

While the rest of New Jersey nightlife zigged toward mixology and rooftop minimalism, Sweethearts zagged — offering something visceral and vivid. It’s part of a growing counter-trend in entertainment. People are tired of sterile experiences. They want edge, unpredictability, fun. And Sweethearts delivers all of that — with polish.

Lighting the Way for a New Era

The arrival of Sweethearts Cabaret might just signal a second wind for adult nightlife in New Jersey. While the golden era of GoGo may have passed, Sweethearts is making the case that there’s still room — big room — for adult venues done right: stylish, inclusive, unapologetic, and smartly positioned.

As South Amboy continues to grow and Route 35 evolves yet again, Sweethearts sits at the center of that shift — a beacon of nightlife that respects the past but lives in the now. New Jersey hasn’t seen an adult venue like this in years. Sweethearts Cabaret isn’t trying to be what nightlife used to be — it’s defining what it can be next.